Ep. 50 | Scott Ginsberg (Penske Media): Driving Digital Revenue Through Commerce & Partnerships
Description
Welcome back to the Performance Marketing Spotlight! In this special 50th episode, host Marshall Nyman sits down with Scott Ginsberg, a true veteran of affiliate and performance marketing with over 20 years in the industry. Scott shares his journey from traditional advertising into the world of digital and performance marketing, highlighting pivotal roles at CJ Affiliate, Brand Cycle, and his current position at Penske Media.
Together, Marshall and Scott dive deep into the evolution of affiliate marketing, the growing importance of upper funnel content, and how major publishers like Penske Media are driving innovation by connecting iconic editorial brands—like Rolling Stone and Billboard—with today's top advertisers. Scott opens up about the challenges publishers face in a changing digital landscape, the convergence of marketing channels, and why performance marketing is now a must-have for every brand. Whether you're a seasoned marketer or just entering the space, this episode is packed with real insights and forward-thinking strategies.
Tune in for an engaging discussion that spotlights not just career journeys but the bright future of performance marketing.
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